Queen's Award for Enterprise: Lintbells

Queen’s Award is just the tonic for pet supplements company Lintbells

North Herts company Lintbells, maker of high quality natural pet supplements, has received a Queen’s Award for Enterprise in the Innovation category.

The company, which was established in 2006, is known for its commitment to improve the lives of dogs, cats and horses. Its health enhancing supplements are given to over 150,000 dogs in the UK alone, including this year’s Crufts Best in Show.
It was the company’s work in developing its YuMOVE brand that has primarily been responsible for the award in the innovation category.

The company was established in 2006 by John Howie and John Davies, who were determined to find a solution that worked when John Davies’s Chocolate Labrador, Charlie, suffered joint problems and reduced mobility.

They discovered that around 70% of pet supplements were human equivalents, often of poor quality. There was clearly a gap for a high quality, affordable solution custom made for pets. The product that came out of that initial work was YuMOVE. Soon, Charlie was up on his feet and coping better than ever before.

Before the product came to market there was much more work to be done. Falling back on their backgrounds in science and technology, the duo applied rigorous scientific principles, developing a unique and detailed protocol that has since been used in the development of all Lintbells products.

YuMOVE is now the number one veterinary joint supplement and the subsequent brand, YuMEGA Itchy Dog, which supports skin health, is now rated the UK’s number one veterinary skin supplement.

The two Johns’ passion for YuMOVE and the growing product range has meant that Lintbells has grown rapidly and now employs 45 people near Hitchin in rural Hertfordshire.

John Howie said: “We have a great team of people who love pets and this award means so much to all of us. Being recognised for innovation, an area in which we invest a huge amount of time and effort, is especially welcome because it acknowledges that we are doing everything we can to ensure that our products help keep pets healthy and happy.”