The apprenticeship employer activity is due to launch this week with the first radio ad airing on Monday 3rd November 2014 as part of the GREAT campaign. The campaign objectives are to get small businesses to grow. The campaigns focus will be on engaging small and medium sized businesses those with between 10 and 249 employees.

The focus will be specifically on the following sectors:
• Engineering and Manufacturing Technologies
• Health, Public Services and Care
• Information and Communications Technology
• Arts, Media and Publishing (Creative Industries)
Other elements of the GREAT campaign include direct mail and telemarketing which started in October as well as social media, press and digital advertising and local employer challenges. This activity runs until the end of March 2015.
The apprenticeships radio schedule can be downloaded here.

The call to action for employers is to call free phone 08000 150 600 or visit www.greatbusiness.gov.uk/apprenticeships where you can fill in the online enquiry form. 

If you have any questions relating to the GREAT campaign please email marketingcampaigns@sfa.bis.gov.uk