The Hertfordshire County Show and Robert Voss CBE Lord Lieutenant of Hertfordshire are proud to launch the first ever ‘Lord Lieutenant of Hertfordshire’s Entrepreneurs Challenge.’

The initiative has been set up with the aim to help support and promote local entrepreneurs in the early stages of setting up a new venture, which may or may not have started trading. The show will offer the unique opportunity for the new businesses to promote their products or services to the shows’ audience of 30,000 people. The entrepreneurs will also each have the opportunity to pitch to a judging panel, with the winner and runner up being offered a monetary award, as well as financial and legal advice, marketing and branding advice, and access to the University of Hertfordshire’s Incubator Hub.

Robert has a keen interest in young entrepreneurs and has been a judge and mentor for Young Enterprise in Hertfordshire for a number of years. He also established and ran a Young Entrepreneurs Challenge. He has been a regular judge of the National Business Awards since 2006 and has acted as a consultant, mentor and non-exec to a number of companies. Show organisers, the Hertfordshire Agricultural Society (HAS), are delighted to be able to host the challenge at the show, with the promotion of local skills and trade being one of their core values.

The challenge is also being supported by Julie Newlan, Pro Vice-Chancellor Business and International Development at the University of Hertfordshire, Lisa Bates-Wallis of St Albans Chamber of Commerce and most recently Bill Morrow, Founder of Angels Den and Keynote International Speaker.

The Criteria

This innovative opportunity will be open to all who demonstrate an enthusiastic approach to business, who reside in the county of Hertfordshire and meet the below criteria;

  • Innovative and enterprising idea
  • Does not need to be related to agriculture
  • Business running for less than 3 years
  • Could be a service or a product
  • Has potential for growth

Find out how to enter or contact Sarah Moreland, Executive Director - Hertfordshire Agricultural Society, for more information at

Entries must be submitted by 28th February. Shortlisted applicants will be contacted by 15th March.