Simply 'signing-on' for benefits will be a thing of the past under new rules coming into force at the end of this month which will mean jobseekers will have to do more to find work.

Employment Minister Esther McVey has hailed the new rules as a fundamental shift in expectations which helps put to an end the one-way street to benefits where people start claiming Jobseeker’s Allowance by just signing-on without first taking steps to make themselves attractive to employers.

Employers looking to fill vacancies want people who are prepared, enthusiastic and job-ready. That is why, from the end of this month, we will begin asking jobseekers to take the first basic steps to make themselves employablebeforemeeting with a Jobcentre Plus adviser, and then if necessary meet more regularly with their adviser so they get more support up front.

Minister for Employment Esther McVey said:

“With the economy growing, unemployment falling and record numbers of people in work, now is the time to start expecting more of people if they want to claim benefits. It’s only right that we should ask people to take the first basic steps to getting a job before they start claiming Jobseeker’s Allowance – it will show they are taking their search for work seriously.

“This is about treating people like adults and setting out clearly what is expected of them so they can hit the ground running. In return, we will give people as much help and support as possible to move off benefits and into work because we know from employers that it’s the people who are prepared and enthusiastic who are most likely to get the job.”

To prepare for their first interview with a Jobcentre Plus adviser, jobseekers will be asked to do things like preparing a CV, setting up an email address and registering for the Government’s new jobs website. This change will mean people start their Jobseeker’s Allowance (JSA) claim ready to look for work and will show they are serious about finding a job as quickly as possible.

People who need it will also have more regular meetings with their Jobcentre Plus adviser – weekly rather than fortnightly – to ensure they are doing everything they can to look for work and to quickly identify any gaps in their work search.

All new JSA claimants will also now have a quarterly review with their adviser where they will review their progress and job goals to identify what more they can do to move into work. This will mirror reviews that are carried out in the workplace to look at achievements and areas for development.

These new measures are being introduced as figures show the number of people claiming Jobseeker’s Allowance fell by over 363,000 on the year, which is the largest annual fall since 1998. The number of young people claiming JSA has been falling for the last 21 months.

Figures from the Office for National Statistics show that the employment rate has hit a five-year high and a record 30.19 million people are now in jobs. Private sector employment has increased by 1.73 million since 2010, showing the Government’s long-term economic plan is proving successful.

The latest figures also show the number of job vacancies increased in the last three months by 23,000 to 588,000.

The number of people who are unemployed fell by 63,000 in the last three months, with the number of people who have been unemployed for over a year falling by 38,000. The number of unemployed young people also fell by 29,000 and has been falling now for the last six months.

The Government is committed to helping people off benefits and into work and the vast majority of people move off JSA quickly – over 75% of people end their JSA claim within 6 months.

Every working day Jobcentre Plus advisers carry out around 98,000 interviews with jobseekers and there are a range of schemes available to increase people skills and give them the experience and training they need to get a job, these include:

1.Nearly half a million long-term unemployed people have started a job thanks to the Work Programme

2.Jobcentres have made more than half a million referrals for training to help people get the skills they need to compete in today's job market. And almost 150,000 of those referrals were for young people

3.277,000 people have taken part in an employer-led placement or work experience designed to ensure they have the skills for modern workplaces

4.Over 65,000 young people have started a job through the Wage Incentive

5.Over 32,000 new businesses have been started thanks to the New Enterprise Allowance, which gives expert mentoring and financial support to jobseekers who want to be their own boss.

What East of England employers and stakeholders have to say:

Tricia Fuller, Group Human Resources Director, Norse Commercial Services Ltd, Norwich, said:

The initiative by DWP is very welcome and will support our established work placement programmes which provide opportunities for those furthest from the labour market; to get soft employment skills and be work ready. Employers such as Norse often struggle to find work ready employees and anything that support this is good news.

John Dugmore, CEO of Suffolk Chamber, said:

"Suffolk Chamber is passionate about working with local people to help them find work we run work clubs across the county empowering unemployed adults to gain the skills they need to get back into the workplace.

"It's important that qualified and experienced advisors are in place to put together robust career development packages that assist in such areas as IT support, CV writing and job applications, therefore we welcome this new initiative that will play a key part in building confidence and skills that are part of ongoing support that is available to get people back into work."

Yolanda Rugg, Chief Executive Hertfordshire Chambers of Commerce said:

“We would love to see this Government initiative as a year-long campaign to help job seekers become employment-ready. Employers across Hertfordshire, government agencies and job seekers need to come together to truly understand the challenges for both employer and job seeker, and to deal with them. It is absolutely vital for our economic and individual health that we bring employer and job seeker together for mutually rewarding employment.”