23 year-old Watford born and raised entrepreneur James Morgenstern, set up his business, Ideal Insight, from his bedroom after graduating from university. One year on, his company is now officially contracted by Google, and is the UK’s leading provider of Google virtual tours for some of Britain's biggest brands.

James has employed and trained young local talent to conduct virtual tours for many venues in and around Watford, such as the Watford Colosseum and Moor Park Mansion. He has also managed to add huge brands such as John Lewis, Rolex and Playboy to his portfolio.

Ideal Insight’s virtual tours help businesses promote themselves with the latest Google technology, similar to Google Street View. This allows customers to freely explore the business and navigate through the venue as if they were actually inside! James said:

“Businesses are now able to showcase their venues to potential customers on Google Maps, their website and through Social Media. Restaurants, bars and hotels using the virtual tour technology have since seen a great increase in internet bookings and general enquiries”

Moor Park Mansion Tour - http://goo.gl/KERMIe

Watford Colosseum - http://goo.gl/G9LbmY