Hertfordshire Local Enterprise Partnership is proud to pilot the first Service Innovation Programme, harnessing the world-class expertise of Estu and Royal College of Art (RCA) to deliver service innovation, better customer experience and improved value for Hertfordshire businesses. Watch this video to find out more about this pioneering programme:
On behalf of Hertfordshire LEP, Estu and its partner, the Royal College of Art (RCA) are delivering an exclusive executive programme for the first time for Hertfordshire businesses. Over two weeks (Foundation) or eight weeks (Practitioner) Hertfordshire Service Innovation Programme , participants will learn to apply customer centric design principles to their business.
Estu is a leadership and development business which delivers enhanced business growth for clients. The team has delivered large-scale business growth programmes in the private sector and for central and regional government.
RCA is the no. 1 ranked university worldwide for design teaching. Its chancellor is Sir Jony Ive (the former Chief Design Officer at Apple responsible for the design of the iMac, iPod, iPhone, iPad and the Apple stores). The previous chancellor was RCA design graduate Sir James Dyson.
Find out more about.
Together they have developed a structured learning programme, enabling cohorts of Hertfordshire SMEs to develop plans they can action to accelerate growth. Hertfordshire Service Innovation Programme practitioners will also interact with key institutions in Hertfordshire to develop activities that drive local economic activity and employment.
Hertfordshire LEP has funded this pilot for 70 local businesses to participate in the programme and receive follow up support.
With exciting sector developments and market opportunities in Hertfordshire, this programme, integrated with other local business support, will support high growth potential businesses to deliver better products and services, improved customer experience and increased sales.
For both the Foundation and the Practitioner Programme, learning will take place online with a rich virtual learning environment, live real time and interactive presentations that will be recorded for participants, online workshops in breakout rooms as participants undertake project work and an experiential project brief that enables participants to apply their learning to a real life project. The foundation programme has 4 x 2.5 hour sessions and the practitioner programme has 10 x 2.5 hour sessions. These are complemented by additional project group activities to reinforce the learning from the taught sessions, and to help participants apply this learning to their own business challenges.
Both programmes include:
The Foundation programme is run over two weeks and comprises 4 sessions. It encompasses gaining user insight, human-centred research methods, design thinking, visualisation and systems thinking, prototyping, organisational alignment, business case development and commercialisation.
Module 1: Introduction to Service Innovation and its impact
Module 2: Discovery
Module 3: Definition and Design
Module 4: Concept Delivery and Measuring Success
The practitioner programme will be 10 sessions. Each session will be of a maximum of 2.5 hours. Estu and the RCA will work closely to ensure that the programme meets the needs of participants.
As part of the pre-course questionnaire, we will ask participants to describe a key opportunity or problems that they want to tackle. Based on this the team will develop and introduce a number of tailored group project briefs that will be used to enable participants to practice applying the knowledge gained and then, in parallel, consider how it can be exploited for their own specific business or organisational opportunity or challenge.
The structured programme:
The programme has been created by and delivered by Estu and its partner, the RCA. Several of the sessions will include expert masterclasses by innovation leaders from international companies such as McKinsey and Lenovo, as well as organisations such as Transport for London.
Tutorials and mentoring of projects
Sessions 6 and 9 will be small group tutorials with expert practitioners and the Course Director to help teams apply the learning to their projects more effectively.
For further information contact: