Visit Herts

Promoting the Hertfordshire offer and providing specialist support to businesses in the tourism and hospitality sectors.

About Visit Herts

Visit Herts is the official visitor and business tourism service for Hertfordshire. It works with attractions, accommodation and destinations across the county to promote Hertfordshire to local, national and international visitors.

Visit Herts is part of destination management specialists Go To Places Ltd., and works in partnership with Hertfordshire LEP and Hertfordshire County Council, as well as the county’s district councils, transport providers and tourism businesses.

COVID-19 support

Hertfordshire LEP is working closely with Visit Herts to support businesses that have been severely affected by COVID-19. In addition to the Crowdfund Herts: Small Business Innovation Fund, which provides a lifeline to businesses in the tourism, leisure, hospitality, retail, arts and cultural sectors, Visit Herts is doing much to raise the profile of the visitor economy. 

The Visit Herts Business website launched in 2019 serves as a hub for local businesses to access information, both on COVID-19 and Brexit, including the latest Government and industry updates, financial support, research and insights, and training and events, including a business resilience webinar series. 

With a seat at the table on many key national meetings with Government, international and local industry forums, Visit Herts’ lobbying efforts are having greater influence than ever before. Read the Visit Herts Annual Review 2020 to learn more.

"Our visitor economy businesses sit at the very heart of the vibrant destinations throughout our region, attracting skilled workers and businesses looking to relocate, as well as providing key infrastructure to support the operations of businesses across a range of diverse industries."

Deirdre Wells OBE
Chief Executive, Visit Herts

Hertfordshire's visitor economy

  1. The county's visitor economy topped £2.4 billion for the first time ever in 2019
  2. £139 million was spent on average in the local economy each month as a direct result of the county’s tourism and hospitality industry
  3. 29 million visitors were welcomed during the year
  4. The number of tourism jobs increased by 8% between 2017 and 2019, to 43,390
  5. Tourism jobs accounted for 7% of total employment in Hertfordshire in 2019

To learn more, download the Hertfordshire Tourism Economic Impact Study 2019, which uses the industry-respected Cambridge Economic Impact Model to measure the volume and value of tourism across the county, and the impact of visits and visitor expenditure on the local economy.

Got a question?
Tim Burton is Partnership & Delivery Manager.
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